While new car prices may vary depending on many factors, the biggest one of them is supply and demand. Dealers are more willing to negotiate prices if the vehicles are overstocked, contrary to giving out discounts on top new cars or best selling models.

When a car is not sold fast and it sits at the dealership for some time, the dealer must assume financing costs to keep it in inventory, which is of course, a big waste of money for them.

As an example, a Toyota Prius C Hybrid can sell in about 7 days, while a Mitsubishi Outlander may just sit at the dealership for over 177 days. The dealer can of course, afford to lose a new potential buyer interested in the Toyota vehicle while it definitely needs to negotiate selling the Mitsubishi at all costs. This may imply selling it for a lower price, applying rebates and /or incentives and even selling it below invoice price.

So, basically, you will be most likely to score a good deal with one or a few discounts on full size cars and SUVs, while choosing a subcompact or compact car may decrease the chances of receiving a good or substantial discount.

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