Invoice Dealers and True Dealer Cost Equals Magnificent Savings

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Terms to Know Before Heading to the Dealership

Dealer Invoice -The car dealer invoice is also referred to as the invoice price (or dealer invoice price). The dealer invoice is a receipt indicating the wholesale price of the car. It shows the price the dealer paid for the car. If you want to get the best deals, you will need to know the car dealer invoice along with the true dealer cost.

Manufacturer’s Suggested Retail Price (MSRP)– The MSRP is also called the sticker price, list price, or retail price. The MSRP is only a suggested price, meaning the car dealer can adjust the price depending on how much profit the dealership wants to earn. You should always negotiate the MSRP at the dealership, as the markup percentage can differ from 12% to 15% above the car dealer invoice.

Dealer Cost-The dealer cost is also called the true dealer cost. The true dealer cost is a simple computation to determine the best price you should pay for a new car. It is the actual amount the dealer paid for the car and can be described as the dealer invoice minus special discounts and holdbacks the dealer receives from the manufacturer. By knowing the dealer cost you can get an idea of how much profit the dealer is actually making.

New Car Information at Your Fingertips

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Buy a New Car below the Dealer Invoice?

Yes, you can! But first, you need to know 2 things about the dealer invoice:

1. The dealer invoice is inflated by at least 2% to 3% to account for what is called the dealer holdback. The holdback or dealer holdback is the amount to be paid back to the dealer by the factory. This is used to compensate for any additional expenses that may occur during the sale of the car. In truth, the holdback is an added incentive to the car dealer.


2. The factory also offers rebates and other delivery allowances, sometimes amounting to thousands of dollars. These rebates and allowances should be deducted from the final selling price. Most of the time, this is not the case.

In order to buy a car below the dealer invoice, you should know the true dealer cost. If you are aware of the dealer holdback and other rebates offered by the factory, you can use this information to negotiate a fair selling price. This means more money in your pocket!

Request a FREE price quote to determine the invoice price of the car that you want. Our price quote service is unique as it offers 3 distinct advantages:

• The service is totally FREE!
• You don’t need to deal with a car salesman, scams, or unsolicited phone calls.
• It will provide you with the dealer invoice on any type of new car, including available rebates, incentives, cash back offers, and other essential information so you can determine the true dealer cost.

If you are an informed car buyer, you can instantly determine how much the dealer is making on each sale. You can let car dealers compete for your purchase by giving you the lowest possible price! Use this power to your advantage and negotiate the best asking price, a fair price for you and the car dealer. Get started today by requesting your FREE no-obligation new car price quote!